Organizers of St Catherine Jerk Fest, which will be held at Dinthill Technical High School on Sunday (July 28), are touting the economic impact the event will have on the parish – especially Linstead where the venue is located.
“It will further put Linstead on the map and will boost the economy. Based on our market research, we see that there is a need for it,” said Arlene Betton of the promoting entity – Official Bridge Enterprise. She noted that the promoters are targeting both local and international audiences.
Betton told The Beacon that an event of this sort has not happened in St Catherine for many years, and so expectations are high, and up to 20,000 people are expected to descend on the venue to bask in the culinary delights as well as the stage show that will unfold in the night.
Vendors wishing to cash in on the opportunity should contact the organizers, considering that vending areas are limited, Betton further said.
“We are looking forward to having about 40 vendors. They can complete the vendor contract form which will be at different locations or on our website, or persons can call 876-329-7309 or 876-773-1362, and we will work out how the form can get to them. The price of the food booth is only $15,000. With that, you get the tent, you get electricity, you get four vendor passes, and you get a patronage of approximately 15,000 to 20,000 persons.”
Betton added that, although the event is being promoted as a jerk fest, there will be a wide variety of food preparation styles.
“Jerk is one of the things that Jamaica is mostly known for and, because it is a cultural event, we think jerk is ideal. Even though it is a jerk festival, that doesn’t necessarily mean everything will be jerked,” Betton said, adding: “Jerk is also healthy and fitting for the occasion because we are on a path of good health and wellness.”
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